Dawn Woodward’s Weblog

The latest tips on jewellery, bags and all the stuff we girls just love!

“Charis” – a new range of shimmering crystal jewellery is launched today!

It’s great to have new toys to play with! For me, as a jewellery designer,  it’s fantastic to reach the point of launching a new collection of jewellery and sharing it with my customers. Will they like it, want it, buy it???? The anticipation is intense.

Designing a collection can take a little time. Firstly, what am I trying to achieve? which gap in the market am I trying to plug? which customer group is the collection aimed at? and how will I reach them with my new collection? There’s lots to think about before a single piece of jewellery is made.

With the Charis collection, I wanted to produce a range of jewellery which is subtle but with wow. Pretty but contemporary. Not everyone likes to wear large chunky jewellery, I love it and tend to be drawn to making larger pieces and so for me to design a range of designs on a smaller scale has been a new venture and I’m so pleased with the results. So , what sort of jewellery have I come up with? 

The Charis range of jewellery by Dawn Woodward
Exclusively available from www.dawnwoodward.com
Charis is a new collection of sparkling, sumptuous crystal studded jewellery which
creates a chic and contemporary look with minimal fuss. These understated yet
alluring pieces are perfect for day and evening alike and are very versatile, being suitable for a variety of occasions from parties and proms to weddings and whatevers.
Popular with all age groups, this shimmering range of breathtaking jewellery is available in a range of jewellery designs to suit all requirements:-

“Silver” colour-way available in :- necklace, pendant, bracelet and earrings in three different styles; 10mm stud, short and long crystal dangle. The gold colour-way is available in a pendant, stud and dangle earrings. These stunning 10mm crystal encrusted baubles are central to the style of this collection and are extremely pretty against the skin. Handmade by Dawn Woodward, these exclusive designs are available only through www.dawnwoodward.com – Living up to their name , they’re highly charismatic!

 

 

 

July 20, 2008 - Posted by dawnwoodward | Handmade Jewellery, dawn woodward, jewellery, jewelry | , , , , | 1 Comment

1 Comment »

  1. Fab products, and lovely website. The charis range is so pretty, and reasonably priced. The pearl earrins are very nice, I’ve not seen pearls so big (16mm!!!). I’m looking forward to your next news letter to find out all the latest news.

    Comment by ingrid shepherd | July 20, 2008 | Reply


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