“Charis” – a new range of shimmering crystal jewellery is launched today!
It’s great to have new toys to play with! For me, as a jewellery designer, it’s fantastic to reach the point of launching a new collection of jewellery and sharing it with my customers. Will they like it, want it, buy it???? The anticipation is intense.
Designing a collection can take a little time. Firstly, what am I trying to achieve? which gap in the market am I trying to plug? which customer group is the collection aimed at? and how will I reach them with my new collection? There’s lots to think about before a single piece of jewellery is made.
With the Charis collection, I wanted to produce a range of jewellery which is subtle but with wow. Pretty but contemporary. Not everyone likes to wear large chunky jewellery, I love it and tend to be drawn to making larger pieces and so for me to design a range of designs on a smaller scale has been a new venture and I’m so pleased with the results. So , what sort of jewellery have I come up with?
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Fab products, and lovely website. The charis range is so pretty, and reasonably priced. The pearl earrins are very nice, I’ve not seen pearls so big (16mm!!!). I’m looking forward to your next news letter to find out all the latest news.