“Charis” – a new range of shimmering crystal jewellery is launched today!
It’s great to have new toys to play with! For me, as a jewellery designer, it’s fantastic to reach the point of launching a new collection of jewellery and sharing it with my customers. Will they like it, want it, buy it???? The anticipation is intense.
Designing a collection can take a little time. Firstly, what am I trying to achieve? which gap in the market am I trying to plug? which customer group is the collection aimed at? and how will I reach them with my new collection? There’s lots to think about before a single piece of jewellery is made.
With the Charis collection, I wanted to produce a range of jewellery which is subtle but with wow. Pretty but contemporary. Not everyone likes to wear large chunky jewellery, I love it and tend to be drawn to making larger pieces and so for me to design a range of designs on a smaller scale has been a new venture and I’m so pleased with the results. So , what sort of jewellery have I come up with?
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